To meet current expectations around instant content at users’ fingertips, corporations have to create global content and release products faster to make the required customer experience happen.
Enabling real-time continuous delivery of content is not enabled by technology alone. A holistic approach is needed. The approach should involve having a content development program which is modular, and has a single sourced content sharing vision means that can support next generation platforms and content distribution technologies including AR/VR and Bots.
Danfoss Drives has taken an approach which simplifies technical communication to meet three goals: it has to be fast, easy and relevant.
This led them to a path that focussed on a program of modularization topics, using smart platform-specific mark-up to enable responsive content, and single sourcing all content so various delivery platforms could get a unique and consistent experience.
The results include meeting sustainability goals and building a rich on-demand customer experience.
Pasi Savola (Danfoss) and Dave Ruane (Xplanation) will speak on this topic at tcworld on the 24th of October. We asked them about the approaches that work.
“We have a total product information approach, where all content is connected and available. Smart workflows enable tech writers to get complete and translated modules in the CMS quickly and easily. Then on the global content side, we had to manage things like quality control of the linguistic process in a continuous delivery flow. Key to keep in mind is an always shifting mentality and a culture change; knowing that content delivery platforms are changing and shifting, so too does our approach. A very important thing is also to have controlled content” Pasi Savola, Director Technical Communications, Danfoss.
“As companies are becoming more digital and making more content available to customers, simplification is key to achieving improved customer experience and getting continuous delivery workflows to work well for global content. The more connectivity you put in place, the simpler it becomes to increase scale and volumes and be one step ahead of the next content platforms (Mobile, AR, Bots) as they emerge.” Dave Ruane, Enterprise Business Manager, Xplanation.
You can find out more about this topic by joining their session at tcworld on Wednesday 24th October at 16:15. http://conferences.tekom.de/conference/tcworld17/conference-program/conference-speakers/speaker/sv_9975_Savola/
Alternatively, you can contact Dave Ruane firstname.lastname@example.org
Xplanation will be exhibiting at Tekom 2017 at the Stuttgart Messe.
Meetings can be arranged by emailing email@example.com or by calling by the booth: Hall C2, Booth 2/F25.