AmCham is an association which purpose is to bring closer a growing base of about 500 members, both French and American companies. For Xplanation, being a member of AmCham is part of a strategic move to increase our presence in the French market and to position our service offering, our advanced technological solution and our certified quality control process with companies that have known international ambitions.

Xplanation, already ranked 50th translation solution provider in the world , has experienced strong growth notably in Northern Europe and Germanic countries. Nonetheless, France has always been a strategic priority for our group. “France is one of the 3 biggest European economies and from this year, we have ambitious objectives here” comments Sebastien Robin, Sales Manager France. “Our presence in France isn’t new though as we opened our French office in January 2008, but the French market is fundamentally different to that of Northern Europe.”

Indeed, according to the research conducted by the Xplanation team, the French translation market shows signs of lateness in the fields of technology and norms. “It appears that the vast majority of translation providers are small structures that lack financial means to afford technology and certifications”, continues S. Robin. “Even if we can hope for changes over the next 2 to 5 years, the price to pay remains a real issue for these companies. And one of the most perceivable effects is that buyers lack benchmarks to help their decision-making.”

Therefore, to join AmCham is one of many measures that Xplanation are taking to reach a key objective: help buyers better understand the role of translation in their company and how to choose services that will allow budget efficiencies and productivity gains as well as optimising their international representation.

“An effective translation solution isn’t limited to translating a document from one language into another”, concludes Robin. “What truly matters most is the efficiency in which translation is done; and without strategic approach and thinking, it is simply impossible to define the right solution or to measure objectively the financial gains that must show on the Bottom Line.”